Making Numbers Countthe Art and Science of Communicating Num
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Engelsk
A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. __________How many hours' worth of songs are on your Spotify Wrapped t...
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Forlagsbeskrivelse af Making Numbers Countthe Art And Science Of Communicating Num af Chip Heath
A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. __________How many hours' worth of songs are on your Spotify Wrapped this year?How much is your commute time really worth?How do you work out how likely you are to get Covid based on the official statistics?How do your viewing hours track against the most popular shows on Netflix?Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.
Detaljer
Forlag
Bantam Press
ISBN
9781787634220
Sprog
Engelsk
Sider
192
Udgivelsesdato
13-01-2022
Format
Hardback
Varenr.
3071763
EAN nr.
9781787634220
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
17
Bredde (mm)
154
Længde (mm)
232
Vægt (g)
242